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A paragraph is a group of sentences that fleshes out a single idea. In order for a paragraph to be eff ective, it must begin with a topic sentence, have sentences that support the main idea of that paragraph, and maintain a consistent flow.

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There are four essential elements that an effective paragraph should consistently contain: unity, coherence, a topic sentence, and sufficient development.

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In order for a paragraph to maintain a sense of unity, the paragraph must focus solely on a single idea, point, or argument that is being discussed.
Therefore, the paragraph should not begin to stray and develop new i deas. If you begin to write sentence that wander from the paragraph’s main idea, then it is time to start a new paragraph.

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Cricket Score, IPL Cricket score

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Buyer requirement

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How to Add Annotations to a YouTube Video

1) Create an account. You must have your own username, so make sure it's one that people will remember.

2) Make a video. It's not possible to add annotations without your own video.

3) Upload it on to YouTube.

4) Click on your username at the top of the page. Click on "Video Manager"

5) Find a video that you would like to add an annotation to. Remember, an annotation is a little pop-up that occurs in your video.

6) Click on the "Annotations" item from the drop-down menu that is displayed next to the video.

7) Put your mouse over your choice of five boxes which are "Add Speech Bubble", "Add Spotlight","Label", "Title" or "Add Note". Click on any of the five.

8) Watch your video at that same annotations screen. Whenever you're at the point where you would like to add a pop-up click on one of the boxes.

9) Type in what you want it to say. You can have it point to something in your video, or just a little note about it. Click "Publish".

10) Check it to make sure it's right.



Video

Tips
You can change or delete annotations.
Move where your annotation is places by dragging it around.
Set them to different times, add one. Look at the timer and set it.

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how to rank videos in YouTube and Google?

You probably already know that YouTube is the world’s second biggest search engine…

…and a huge untapped traffic source.

(In fact, YouTube gets over 30 million visitors per day)

Today I’m going to show you the ins and outs of YouTube SEO, including how you can rank videos in both Google and YouTube.

                   My Top Ranking YouTube Videos

Before we get into my YouTube SEO tutorial, I want to show you an example of a video that I’ve ranked for a competitive keyword:

This video is ranking #1 for the keyword “SEO strategy“:

Now that you can see that I know what I’m talking about, let’s dive into the step-by-step system that I used to generate this top-5 ranking.

Step #1: Find “Video Keywords”

Like anything in SEO, the YouTube SEO process starts with keyword research.

Your goal is to find keywords that have YouTube results on the first page of Google.

These are called, “Video Keywords”.

Unlike a normal SERP with 10 webpage results, with Video Keywords, Google reserves a good chunk of the first page for video results:

In general, Google tends to use video results for these types of keywords:

How-to keywords (“how to shave a cat”)
Reviews (“Bluehost review”)
Tutorials (“Setting up WordPress”)
Anything fitness or sports related (“Cardio kickboxing”)
Funny videos (“Cute animals”)

Why is this important?

Well, let’s say you optimize your video around a keyword that doesn’t have any video results in Google.

In that case, you’ll ONLY get traffic from people searching on YouTube.

But if you optimize for Video Keywords, you’ll also get targeted traffic to your video directly from Google’s first page.

How to Find Video Keywords

The easiest way to find video keywords is to search for keywords in your niche.

Then see if any of the keywords you searched for have YouTube video results, like this:

Simple, right?

Once you’ve found a Video Keywords, it’s time to check if there’s enough search volume for that keyword.

Because videos don’t take a ton of time to put together, you don’t need to go after keywords with massive search volumes.

Just make sure your target keyword gets at least 300 searches per month in Google (you can find this information using the Google Keyword Planner):

Why 300 searches per month?

If a keyword boasts at least 300 searches per month, then you know it also gets a decent amount of searches within YouTube itself.

And if you can get that video to rank in Google, then a lot of those 300+ monthly searches will click on YOUR video in the results.

That means you’ll get more high-quality traffic to your video, and ultimately, your site.

Here’s a Real Life Example

Because Backlinko is in the SEO niche, I’m going to look for video keywords using searches like “keyword research tips”, “how to build backlinks” and “SEO tutorial”.

Bingo! The keyword “SEO tutorial” bring up two YouTube results in Google:

Sure enough, that keyword exceeds our minimum of 300 monthly searches:

So that would be a great keyword to create a video around.

Speaking of creating your video…

Step #2: Make Your (Awesome) Video

Like anything in business, the more you put into your video, the more you’ll get out of it.

Personally, I hire a professional video grapher for the day, pay an editor to add graphics, rent a studio…

The works.

Here’s an example of one of my most recent videos:

Looks expensive, but it’s not. That video only cost around $90 to produce.

If you’re on a really tight budget, you can record your voice over a PowerPoint presentation using Screen Cast-O-Matic ($15/year).

You don’t need to sweat production value in the beginning. As long as your video is valuable and interesting to watch, you’re good to go.

I’m emphasizing quality so much because user engagement is THE most important YouTube ranking signal.

If your video stinks, it won’t rank…no matter how optimized it is for SEO.

Unlike Google — which can use backlinks and other signals to evaluate the quality of a piece of content — YouTube has no such luxury.

They judge your video’s quality based on how people interact with it.

The User Experience Metrics That YouTube Uses

Here’s what YouTube uses to determine the quality of your video:

Video retention: The percentage of your video people tend to watch (the more, the better).

Comments: If people comment, they probably enjoyed the video (or at least watched it).

Subscribes after watching: If someone subscribes to your channel after watching your video that sends a HUGE signal that you have an amazing video.

Shares: How many people share your video on social media sites like Twitter and Google+.

Favorites: The number of people that favorite your video or add it to their “Watch Later” playlist:

Thumbs up/Thumbs down: Self explanatory :-)

If you want to see how your videos are performing, you can see user experience data in your YouTube Analytics:

If you make a top-notch video you’re MUCH more likely to get high-retention views, likes, comments and all the things that YouTube likes to see in a video.

Make Your Video At Least 5-Minutes Long

Like with text-based articles, longer videos rank better.

I consistently see longer videos outperforming shorter videos in YouTube and Google search.

For example, if you search in YouTube for the keyword “WordPress”, 3 out of the 4 top videos are an hour long.

So aim for at least 5-minutes.

If it makes sense for your video to be even longer than that, go for it. Don’t worry about your video being too long. If it’s awesome, people WILL watch it.

OK so you’ve created your compelling video that’s 5-minutes or longer in length. Nice work :-)

Now it’s time to optimize your video and upload it to YouTube.

Step #3: Upload Your Video With YouTube SEO in Mind

Here’s how to extract the most SEO value from your video.

Video Filename

When you’re done with the video make sure that you use the keyword in the video’s filename.

For example, if you wanted to rank for the keyword “weight loss tips”, you’d want to name your video weight_loss_tips_video.mp4.

Video Title

The title of your video should be at least 5-words long. That way, you can include your full keyword without keyword-stuffing.

For example, my Advanced SEO video’s title is 5 words…only 2 of which are my target keyword:

Power Tip: Like with a blog post, I’ve found that you get a slight video SEO boost by putting your keyword at the beginning of the title.

So if you were trying to rank for “surfing tutorial” you’d want a title like: “Surfing Tutorial: Learn How to Ride a Wave Today”.

Description

Your videos description is VERY important.

Because Google and YouTube can’t “listen” to videos, they rely on your text description to determine your video’s content.

Here are the basic guidelines for the description:

Put your link at the very top of the video (this maximizes CTR to your site)
Include your keyword in the first 25 words
Make the description at least 250-words
Include your keyword 3-4 times

This SEO-optimized description helps tell Google and YouTube what your video is about without being spammy.

Here’s an example of a description for a video optimized around the keyword “Advanced SEO”:

Tags

Tags aren’t super-important…but they help.

Just include a few keywords to help YouTube and Google learn what your video is about.

Targeted tags not only help you rank for your target keyword…

…but get you to you show up more often as a related video in the sidebar area of YouTube:

When the video someone’s watching has a similar tag as your video– boom!– you’re added to the sidebar.

Once you’re done, hit “Save Changes” and your video will go live!

Step #4: Get Video Views

We talked a lot about user experience signals so far…which are Really-important.

But in order for your video to rank for competitive keywords, it needs to get A LOT of views.

More views=higher rankings.

But there’s one catch…

…the views need to be real.

YouTube has caught onto fake views. That’s why I don’t recommend using a service on Fiverr to pump up your view count.

And as we already discussed, long-retention views are worth their weight in gold.

Here are some strategies you can use to get targeted views to your video:

Mention Your Video on Quora and Other Q&A Sites

Quora, Yahoo! Answers, and other Q&A sites are some of the most popular sites on the web (Quora rocks a top 500 Alexa ranking).

But if you try to go in there and plaster links all over the place, you’re going to get banned in a flash…

…unless you link to YouTube.

Because you’re posting your video in a place where people are desperate for information on a given topic, the views you’ll get are extremely high-retention.

Just search for a question on your video’s topic:

And add a link to your video. Or better yet, embed it into your answer:

Link To Your Video In Your Email Signature

People that email you (like your mom) generally like you.

And if you’re like me, you get A TON of emails.

So when you add a link to your latest video in your email signature, that means you get high-retention views like they’re going out of style.

Embed Your Videos in Blog Posts

Whenever you write a blog post (on your site or as a guest post for another site), think to yourself:

“Where can I embed a YouTube video into this post?”

For example, when I published a case study about The Moving Man Method, I embedded a video to explain how the strategy worked:

This INSTANTLY got my video a few hundred high-quality views.
Here’s What To Do Next…

If you want to get more traffic from YouTube, I’ve got something special for you.

It’s a step-by-step checklist that will show you the exact steps you need to take to get your videos ranking highly in YouTube and Google.

Click on the link below to download the free PDF checklist:

Source : http://backlinko.com/how-to-rank-youtube-videos
 

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How to website Clock

Website Clock Click Here

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Off page SEO Proceduring site

♦ Search Engine Submission
Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.
Click Here
♦ Directory Submission
Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.
♦ Social Bookmarking
Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.
You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.
♦ Forum Marketing
Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.
♦ Link Exchange
Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google's PageRank algorithm. Beware of Black-Hats while doing exchanges.
♦. Link Baiting
Suppose you have copied/published another website's news or content in your blog/website. Don't forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.
♦ Cross-Linking
Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity ,which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.
♦ Local Listings & Yellow Pages
Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.
♦ Classifieds Submission
Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.
♦ Blogging
Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).
♦ Blog Marketing/Commenting
Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site. These blogs are commonly referred to as “Do-Follow” Blogs (Just like ours, where you can comment below!).
♦ Answers
Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)
♦ Photo Sharing
If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.
♦ Business Reviews
Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
♦ Social Shopping Network
If you run an e-commerce website, then a good strategy for advertising and branding your products for free is to submit then to online shopping networks. By submitting your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. then you increase the likelihood of people finding the products that you are selling.
♦ Press Release Promotion
If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.
♦ Classifieds Submission
Do some classifieds submissions to advertise your products for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.
♦ Document Sharing
Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.
♦ Social Networking Sites
Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.
You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.
♦ Video Marketing
Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways
.
♦ PPC Ad Campaign
When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.

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How to Prepare Yourself for the Next Penguin Update

How to Prepare Yourself for the Next Penguin Update :

Algorithm updates from Google are like thunderstorms; they always begin with visible brewing and hit with force. Just recently, Google revealed the latest Panda 4.0 update, and now there is a buzz about the next update brewing on the horizon: Penguin 3.0. 

Algorithm updates tend to loom and twirl as a tornado in the minds of Webmasters and SEOs alike. They can cause many a sleepless night. Nevertheless, the best defense to any future impact is preparation. With experts chattering about a Penguin update, now is the time to prepare your business and have a system in place to soften the storm’s hit. Yes, some things are inevitable, but you can take steps that will protect your business from the chill of the next Penguin update.

However, before even contemplating preparation efforts, one must understand Penguin. Obviously, we aren’t talking about a lovable, tuxedo-wearing Arctic dweller. But if we had to compare it to a live penguin, we’d be talking about a bird with a ravenous appetite for bad fish. The trick to surviving this fowl is as simple as being a good fish.
A Little Bit of History Before we Dive in

Penguin was first announced on April 24, 2012 and the update was tasked with one primary goal: decreasing the search engine rankings of websites that violated Google’s Webmaster Guidelines (aka the bad fish) by using unscrupulous, spammy, and downright dirty techniques. We’re talking about artificial rank inflation through manipulation, which can include buying links or acquiring them via link networks specifically designed to boost Google rankings. We all know these methods as black-hat SEO. Simply put, Penguin is all about link spam, which includes:

    Low quality backlinks
    Having too many links with optimized anchor text
    Text advertisements passing PageRank
    Link schemes, such as excessive link exchanges, link velocity, etc.

Each time Google drops an algorithm update, every website on the net runs the risk of penalty. When it comes to Penguin, incurring a penalty will result in the loss of ranking. The penalty can be incurred by a single page or an entire website. Severity will be determined by your overall link profile. Therefore, the most effective means of gauging a penalty is to match up your traffic and ranking decline with the times of the updates. If you spot a significant decline, chances are you’ve been hit.
Assessing Your Status

The first step before formulating a plan of action is to assess your current state. Think of this as assessing your supplies before building a storm kit; you need to know your strengths and weaknesses. Your first step should be looking back how you weathered previous updates. How did your company fair? What aspects of your business suffered or flourished during this time (especially traffic wise)?

Many will contact me for the link removal service thinking their website dropped in rankings due to a bad link profile. It’s important to understand that many websites are being devaluated due to other various reasons such as bad coding, poor content, server side issues, etc. and simply assume it’s Penguin. So here you go, this is my disclaimer to make sure you know that this post is not the silver bullet, rather a specific solution to a problem. A thorough analysis is required in order to determine the real cause and treat it accordingly. Anything else is merely shooting in the dark and a waste of your time.

Going back to Penguin recovery…Various factors will need to be measured, compared, and analyzed, such as traffic fluctuations, acceptable anchor diversity percentage, review of the back link profile, follow versus nofollow links, link velocity, and authority and trust flow. All of these dynamics are probable triggers that could put your website at immediate risk for devaluation when the next update goes live.
A Step-By-Step Preparation and Action Guide

In an effort to avoid the ravenous appetite of Google’s Penguin, your goal is to always stay away from shady tactics. Google is actively on a mission to provide the best user experience, which means every website that climbs the rankings needs to give the user what they want: quality and value. How can you deliver and prep for an inevitable update? Let’s see:
Step 1: Traffic Fluctuation Analysis

Back in July of 2013, Search Engine Roundtable published an article about traffic and Penguin 2.0. It presented an interesting scenario. Right after the update released, a webmaster noticed a sharp decline in traffic. Immediately deciding it was a byproduct of the release, they hit up the Google Webmaster Help forums to ask for recovery pointers. The discussion soon turned to an interesting inquiry; was the fluctuation truly caused by a penalty?

This scenario cements an important point: Regular checkups of your traffic may seem arbitrary and unnecessary actually very important to keep your website healthy. In order to spot a penalty definitively, you must first establish a baseline. If you don’t know what normal inbound traffic and fluctuations look like, you won’t know if you’ve angered the Penguin.

Luckily, you don’t need an analytical mind to gather and analyze traffic data. Many websites are available to monitor web traffic and generate other relevant information. Here are five of the most trusted:

    Google Analytics: If you want the best of the best in web analytics, this is it. Google designed these services with the marketer and business owner in mind. They break down where traffic comes from and can analyze the success of an ad campaign, sales activity, transactions, and revenue.
    Alexa: Owned by Amazon, Alexa is geared less toward precision and more of the big picture. The downside is that it doesn’t log actual page views per month. Instead, it estimates the percentage of Internet user visits within a given amount of time. However, it does hand you a ton of useful information, such as traffic rank, the average length of time each visitor spends on your site per day, the number of other sites linking to your site, and other helpful tidbits about activity.
    Compete.com: Designed for businesses targeting a US audience, Compete tallies the number of visitors received from the United States. Not only does it provide current month analytics, but it also creates a line graph illustrating the number of visitors who have come and gone over several months. International traffic is not tracked.
    BizInformation: This handy service taps into Compete’s line graph to calculate visitation. BizInfo also offers an evaluation of your website’s overall worth. It tells you the number of submissions your website has had on social networking and news sites, including Digg, Reddit, and Stumbleupon.
    Quantcast: If graphs are easy for you to understand, Quantcast is for you. This service offers the ability to produce multiple graphics displaying daily, weekly, monthly, and cumulative traffic fluctuations. It also logs potentially helpful visitor demographics, such as age, sex, children, income, and income earned.

Note: all the service above are great, however, in order to have full accurate analysis, historical data is crucial for obvious reasons. Most free historical data is not accurate unless you are suing Google analytics.
Step 2: Anchor Diversity

Even before Penguin, Google was slapping penalties on websites that used aggressive anchor text for keywords in backlinks. Analysis of previous updates has revealed the critical importance of anchor text diversity and link relevancy. Here’s what we know:

    Websites that suffered a ranking decrease usually had a money keyword in their anchor text 65 percent or more of the time.
    Websites that avoided penalties had a more natural-looking backlink profile, and they had money keyword anchor text less than 50 percent of the time.

What does this mean for you? Think of your anchors as accessories; they’re there to add value, not overtake in a godly display. Your goal is to avoid over-optimization. The anchor text you choose and the diversity it has in your profile plays a big part in your performance. This is where overdoing things might cause you in the opposite result.

Years ago, search engine optimization was all about keyword stuffing. You would research popular keywords and phrases, and then jam them into text as repetitively as possible. It didn’t matter if the copy was atrocious to read. Understandably, users hated it! Thanks to Google’s crackdown on low quality, practices like this one are frowned upon, and websites using them will lose search rankings.

In much the same way, anchor diversity is about creating a natural flow. Instead of optimizing like crazy, focus instead on crafting natural flow. Penguin won’t peck at you if you do.

What if your states indicate over-optimization? Dial back on keyword usage in anchor text in favor of a more natural approach. It will benefit you now and later on when an update drops.
Step 3: Back Link Profile Review

Search Engine Watch interviewed veteran SEO Bruce Clay regarding anchor text diversity and back link profiles. He recommends regular evaluation of your link profile—at least once per month. Here’s what you want to observe and maintain:

    Look for low quality links and prune them back. Removing a link is twice as difficult as successfully requesting one. In the event that you’re either unable to remove a spammy link or unable to add enough good links to counter the bad, you do have recourse. Clay recommends sending a list of links you’ve attempted to remove to Google and ask them to discount, showing you’re at least making the effort (this is the disavow file).
    Advocate links from similar niche sites. Previous updates have hit sites with few incoming links from websites and domains in the same or similar niche. Link quality and relevance are key. Work to attract quality links from recognized, authoritative domains in the same niche. Ahrefs can assist if you are planning on spying after your competition to analyze their link profile.
    Scrub your site and ditch duplicate content. While this is not related directly to Penguin, I see more often than not websites with serious devaluation due to duplicate content. Cleaning up your links provides a good site scrub, but it may not be enough to weather an update (or recover from one). Duplicate content can be as insidious and choking as weeds. For example, if an unfavorable website has scraped your content and either linked to you with a “credit” or failed to remove an internal link to your site from inside the copy text, you’ve got a problem. A link from a bad neighborhood is pointing straight at you. What’s the best plan of action? Search for duplicate content via Copyscape. If you find stolen content, use Google’s page for submitting a DMCA report. Request the removal of the duplicate content. Also, spring clean your website with a SEO audit to ensure you’re not duplicating content yourself.
    Remove any links from guest blogging networks. Matt Cutts has already proven this to be true and google will be cracking down even harder on this. Many SEO’s have put guest blogging in hot water by being too greedy. To play it safe and if you are not sure when you can link, make guest blogging links nofollow.
    Avoid sitewidget links, these are an obvious signal of advertorial link
    Remove exact match Anchor links or at least tune it down to have a more diverse profile
    Remove all links from spam sites.

Step 4: Follow vs. NoFollow Links

No one can deny that the follow versus no follow link battle has been heated. One thing is clear, though. You need to use a combination of both links to promote good SEO, but you must avoid spamming either type to appease Penguin.

If you have no idea regarding how many follow versus no follow links are in your ranks, it’s time to conduct an inventory. There’s no quick wizard to simplify this task, but it’s worth every bit of your time. Here’s why:

    Too many follow links will flag you as spammy or attempting to inflate your rankings artificially. If Penguin hasn’t caught on yet, it just might in a future update. Regardless, you risk a penalty.
    Too many nofollow links apparently don’t exist. According to industry expert Matt Cutts, an abundance of nofollow links “cannot hurt your site.” However, if you spam comments or grow annoying to users who opt to report you as spam, Google will likely take manual action against you.

Inventory your links. Ensure your follow links are not spammy or artificial. Your focus should be on choosing solid links that are relevant to your brand or business. In this case, worry far less about optimization and far more about promoting and displaying quality.
Step 5: Link Velocity

Link velocity is the speed at which links are posted to your website. A sudden, artificial increase in link velocity can leave you susceptible to penalization. A common misconception is that any inflation in traffic will entice Google to issue a penalty, but this is not the case.

The source of an increase in traffic largely determines how Penguin sees it. For example, organic sites see natural spikes in link velocity. They don’t get flagged. Why? Because things like relevancy and trends are taken into consideration.

Another example is when a website receives outstanding press. New sites often launch in a flurry of press, leading to tons of outstanding links. Google is smart enough to know when a press storm has inflated velocity due to news, seasonal traffic, or material going viral.

In contrast, sites that purchase velocity or attempt to use a flood of low quality or irrelevant links to boost rankings are in the hot zone. Firstly, they risk penalty under the current version of Penguin. Secondly, Google has made it no secret that their goal is to improve recognition of artificial and spammy SEO boosters. As such, should you dabble, if only for a brief moment, you run the risk of a hard to recover from penalization when the next update releases.

What’s the solution? Instead of making a concise effort to increase traffic rapidly via links, focus instead on producing high quality. This means investing time, effort, and even money into creating copy, images, and links that are of stellar quality. Any gained velocity will be the direct result of everything Google is promoting, thus creating a natural spike that won’t make the Penguin bite.
Step 6: Authority and Trust Flow

Have you ever stopped to contemplate why trusted links are better for SEO than untrusted links? It’s all about the company you keep. Let’s face it; most of us wouldn’t befriend an individual who made no secret of their association with shady characters. The same applies online. Trusted links are beneficial because they show we keep good online company.

Penguin takes note of authority and trust flow. You might say that trust flow builds authority while authority builds trust; the two go hand in hand. How can you determine your website authority and trust? MozBar is a reputable tool. The free version offers analysis tools and has the ability to report on sites you’re thinking about linking to.

What can you do if your domain authority (DA) is low? You can ever so meticulously begin building trusted links. Research the trust ratio of every link before using it. The higher your authority and trust flow, the less likely this will cause an issue when an algorithm update hits.
Step 7: Continual Monitoring

Preparation and an action plan are just the beginning. To truly guard against a nasty impact from any algorithm update, Penguin or otherwise, you have to have a monitoring system in place. Tools like Ahrefs, Webmaster tools, and Majestic SEO are all worthy of your time and attention. They can help you keep an eagle eye trained on your backlinks, which is the most important part of preventative work.

The truth is, proper SEO in today’s industry focuses on a natural approach. High quality is the ultimate Holy Grail. The days of stuffing and artificial inflation tactics are dead and gone. As such, black-hat SEO is more voodoo than taboo; it’s just not meant to be messed with. The risk of penalty far outweighs any possible short-term benefits.
Your Course of Action

Pulling out a magnifying glass and taking a good hard look at your website is absolutely worth the time and effort. When the next update storm hits, you’ll be thankful you were prepared. Ongoing monitoring will help you discover problems when they first arise, and this is what every website owner should do to avoid costly repairs.

 

Sources - Kissmetrics Blog

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